Today’s businesses can’t function without digital marketing strategies.
Doesn’t that sound intense?
The presence of a solid technology stack, however, promotes expansion and guarantees that your time is not wasted on menial activities.
Inversely, if you don’t use digital marketing to promote your company, you may fall behind the pack.
This is some excellent news. An abundance of programs are available to assist you in doing the more time-consuming aspects of your marketing strategy.
Strategy-Specific Digital Marketing Applications
Whatever your objectives are, we have compiled a list of digital marketing tools to help you achieve them, some of which are free or offer a free tier of service to accommodate those on a tighter budget.
The tools in this list can form the backbone of an effective marketing stack, whether its primary purpose is customer relationship management, lead generation, or identifying new marketing opportunities.
1. Sprout Social
Sprout Social has become the de facto hub for any company serious about turning its social media efforts into tangible outcomes.
It a social media management tool that provides centralized storage for a company’s content calendar and media files.
You may use this to post and plan content across several platforms at the optimal times based on when your followers are most active.
Sprout’s ease of use extends far beyond its social media management functions, allowing for effective teamwork with both internal and external stakeholders.
With our Smart Inbox, you can see all of your social communications at once, allowing you to respond to them with more significant consideration and promptness.
Remember that Sprout offers comprehensive social analytics!
It’s no longer a guessing game to determine which of your posts and social campaigns works best; Sprout handles all the heavy lifting for you.
When combined with powerful social listening tools, you may learn about emerging tendencies, popular hashtags, and potential entry points to reach out to new customers.
2. Loomly
Loomly’s “brand success platform” is a helpful resource for social media teams of all sizes to coordinate their content creation efforts.
Workflows, due dates, and calendars are all pre-built to make planning and creating content a breeze.
Loomly also provides users with new content ideas based on current trends and Twitter chatter.
The UI is simple, making it ideal for consumers who aren’t necessarily tech knowledgeable.
Smaller businesses and marketing firms will appreciate the platform’s low cost in their quest to control their social media presence.
3. Audiense
We’ve repeatedly stressed the value of social listening in spotting emerging markets and new customers.
Companies can better understand their social media audiences with tools like Audiense, which performs advanced levels of listening by allowing for identifying and segmenting these groups.
Doing so facilitates the execution of hyper-specific advertising campaigns and the development of richer profiles of your ideal customers.
It’s incredible how much information can be gleaned from social media, including demographics, personality types, and more.
Audiense’s platform is ideal for B2B brands seeking to prospect and B2C brands seeking to better understand their target demographic because of its primary focus on Twitter.
4. HubSpot
HubSpot has released a new email marketing tool, a business formerly known mostly for its customer relationship management and inbound marketing software.
HubSpot’s products, including the free-for-life CRM and hundreds of other popular marketing tools, are seamlessly integrated with HubSpot Email Marketing, making it simple to use and boasting exceptional deliverability.
Get started quickly with the tool’s Free Plan, which allows for up to 2,000 monthly email blasts, contact lists, a drag-and-drop email builder, and pre-made templates.
What’s even better?
HubSpot’s ability to connect and integrate with other programs makes its use easier. Sprout Social is an accessible integration.
Sprout’s care capabilities allow you to set up and distribute responsibilities for your support staff.
You can streamline your team’s issue management process by linking Sprout and HubSpot.
5. SendGrid
As an illustration, the platform provides adaptable design alternatives, such as visual, drag-and-drop editing, coding, or a hybrid of the two.
SendGrid’s in-depth deliverability and performance analytics inform marketers of which messages are successful and which require improvement.
Yes, countless email marketing tools are available; in fact, we’ve lost track.
However, SendGrid’s forever-free plan is a huge benefit for new businesses, and the service’s cost scales with your needs as your mailing list expands.
6. lemlist
Compared to our other email marketing solutions, lemlist stands out due to its primary emphasis on deliverability.
Specifically, lemlist is excellent for optimizing your current campaigns by highlighting the optimum times to send your messages (and how often) in order to maximize open and click rates.
Lemlist can help you warm up your list without having to second-guess your marketing efforts.
Personalization technologies help outreach emails sound less spammy, and follow-up email sequences get more responses from cold prospects.
7. Moosend
Among our digital marketing products, Moosend is one of the easiest to learn and most cost-effective, providing a surprisingly powerful email solution for those just starting.
The platform incorporates code-free campaigns, straightforward automation, and straightforward reporting.
Landing page elements, such as mobile popups and countdown timers, are also available to paying customers.
8. Ahrefs
When finding relevant keywords and potential ranking positions, Ahrefs is the undisputed leader.
You may estimate how much traffic a rival receives for any particular search term and view the top organic keywords for each URL using the platform’s site explorer.
Finding the best-performing content and link-building strategies on a site is also possible.
In a nutshell, Ahrefs is a terrific tool for both competition analysis and verifying that your existing content is search engine optimized.
9. Clearscope
Let’s imagine you want to optimize your current content and take advantage of keyword chances.
When you need anything like this, Clearscope is there for you.
If you’re looking to publish (or rewrite) high-ranking, well-balanced blog entries, this platform is ideal because it has a thorough editor that suggests keywords, headers, and readability.
Clearscope has you covered for every facet of search engine optimization, whether you’re just getting started with content planning or are an old pro.
10. SEMrush
SEMrush is another essential SEO tool that lets you monitor the rankings of your target keywords and discover opportunities to improve your site’s visibility.
The tool is helpful for both content ideation and determining user intent, thanks to its breakdown of keyword ideas, difficulty, and variations.
