MDD Don’t worry this post is not one of those clichéd posts that are going to bore you with heavy terms like marketing. There is a way to simplify the term with its alternative word “Promotion”. The process of promoting different things, products, and services has been there for ages. In ancient times the strategies adopted for promotional purposes were obviously quite very different from the ones being used in today’s time.

As the world heads to a so-called ‘modern’ era, a lot has either evolved or changed for the best (bestassignmentwriters, 2020). All the ads that come on our television screens, the reviews through which we get to know about the Supply Chain Dissertation Help Services, or the huge billboards that we see promoting any product are all different types of marketing. strategies can be divided into two main types; one is the traditional way of marketing and the second is the adaption of digital marketing. This post will shed light on the types of digital marketing; (video marketing) and how to market a video effectively.

Digital marketing:

Have you ever seen an online user praising the Dissertation Abstract UK-based service providers because of their commendable services? If yes, then that was digital marketing. Basically; digital marketing is any kind of promotion that is being done through a digital medium on an online platform.  Different marketing strategies are adapted to get more traffic to your website which ultimately promotes the product or the service.

Types of digital marketing:

The mobile environment of the 2020s is experiencing a vertical video revolution (Lana Mulier, 2022) which plays an integral role in. Digital marketing is divided into multiple types based on the platforms used for the purpose of marketing. These types are as follows;

• Mobile marketing.
• Video marketing.
• SMS marketing.
• Pay-per-click marketing.
• Search engine optimization.
• Affiliate marketing.
• Marketing analytics.

What is video marketing?

This is one of the best ways of catching the attention of people toward your brand or company. It is a great way to catch the attention of the audience because it not only gets more traffic (if optimized) but also gives detailed descriptions about the product or service that the brand is offering. In fact; according to a survey, about 95% of people believe in video content more than other means of digital promotion. This is why James Wedmore said:

“Stop thinking of video marketing as this separate entity that is optional for your business. A video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”

Tips to get started with video marketing:

So, if you are into video marketing or want to promote your brand through the process of video then the following few tips will help you in making an effective video for this purpose.

1.     Set your goals straight:

There surely are too many options and posts that will say that you can take help from them to create a video for marketing purposes. However; the more options will be, the more confused you will get. This is why you need to set your goals straight so that you won’t get overwhelmed by too many ideas. Know what you want from your video and how you want it to turn out.

Follow the marketing funnel to make this step easier for you. According to this funnel, you need to keep up with the following points;

• Attract the audience.
• Educate them about your product/service.
• Make it easier for them to decide.
• Adopt and retain the customers.

2.     Pick a platform:

There undoubtedly are so many digital platforms that can be used for video marketing purposes. But obviously; you cannot make separate videos so that they will fit each platform. This is why choose a platform where you intend to upload your video and then start making it according to the terms and conditions of that platform. The following are the top-most used platforms that are best for video marketing purposes and are mentioned in chronological order;

• Mobile marketing
• Video Marketing
• SMS Marketing
• Pay-per click Marketing
• Search engine optimization
• Affiliate Marketing
• Marketing analytics

3.     Choose a niche:

You cannot add every genre to your video. It cannot have all elements including comedy, interviews, information, testimonials, and so on. This is why it is important to pick a niche that you think you are good at. In addition to that, also take into consideration what kind of video works best for your brand. Some customers want to know about the product through videos while others want to get familiar with reviews about the product in the video. You will have to choose the niche based on your brand’s reputation.

4.     Plan according to your resources:

Planning before plotting is a crucial step. If you have planned everything before the execution of video making then it won’t only save you time and effort but will also save you money in the long run. Make a plan based on the following things;

• The resources that you have in terms of equipment.
• The script that you writers have prepared.
• The shot timing.
• The props that you will require.
• The music you intend to use.

5.     Post-video-making step:

Your work does not end with the making of a video because a post-video-making step is still left and it also requires quite a lot of time. The following steps are included in this process of post-video making;

• Cutting and editing scenes.
• Adding music and voice correctly.
• Addition of captions.
• Polishing of video.

6.     Strategize and promote:

The last step is to promote your video. If you don’t promote your video well then your whole effort of video making is gonna go wasted. Some of the common ways of video promotion are as follows;

• Search engine optimization.
• Search engine marketing.
• Look into video metrics.

Conclusion:

Besides talent and knowledge, video marketing requires a lot of tips and tricks to come up with an effective video. Hopefully; the above-mentioned post will help the readers in creating successful videos for marketing purposes.

Bibliography

bestassignmentwriters. (2020, Sep 23rd). The Impact of E-Learning on digital marketing in 2020. https://bestassignmentwriter.co.uk/blog/impact-of-e-learning/ .

Lana Mulier, H. S. (2022). This Way Up: The Effectiveness of Mobile Vertical Video Marketing. Journal of Interactive Marketing , 55 (1).