Worth Of Coupons

Marketers have debated the worth of coupon and promo codes for years. Some are convinced that using these codes is a sign of desperation, while others find them invaluable in their marketing arsenal. The truth is that it's not as simple as one or the other; there are some definite benefits to using coupons, but they're usually best used under certain circumstances. A recent study showed that coupon and promo codes are not always worth it. It is the same as using coupons to get a free coffee, but you spend more money overall. Coupons might seem like they save…