What is an SEO dashboard, and how to master it?

SEO dashboard

The importance of SEO is increasing with every coming day in the online marketing world. Any business needs to be able to track the SEO viability of the content they produce on their site. The most practical and versatile way to keep an eye out on how well your business excels in the SEO department is by keeping track of an SEO dashboard. 

What is an SEO dashboard?

An SEO dashboard is an online tool interface which helps you track various aspects of your online business SEO performance in real-time. The dashboard includes a variety of widgets and provides reports on metrics such as KPI, conversions, bounce rate and keyword ranking. As digital marketers, you want to improve the online presence of a business. It also provides plenty of advice on future changes. It also helps to bring out the necessary business management developments.


Types of SEO dashboard

It is essential to make the most of a white label SEO dashboard’s potential. It would be good if you had a deep understanding of how the SEO dashboard operates and the types of a dashboard that are currently in existence. One should also pay heed to the kind of information they can recover from each type of Dashboard available.

Mentioned below are the main types of SEO Dashboards-

  1. SEO Marketing Dashboard.
  2. SEO Ranking Dashboard.
  3. SEO Monitoring Dashboard.
  4. SEO Analytics Dashboard.


SEO Reporting Dashboard

The social media and reporting dashboard is the most commonly encountered dashboard and reports on the following-


  1. SEO organic traffic

This is the type of widget that focuses on the organic traffic of the website. It also reports the number of visits per day, week and even per minute. With the SEO organic traffic dashboard, you can track the number of visits and observe patterns that incline and decline over time.


  1. Conversions and bounce rates

This SEO reporting dashboard gives you a provision to view separate reports on the conversions and the bounce rates. A typical conversion is every successful response that a CTA earns. Whether it is a thriving online purchase, taking an online service or buying an online product, both matter a lot! If a website visitor responds positively to their CTA, this will make one successful conversion. It will also be reported.


A bounce rate is not fruitful for the betterment of the website as bounce rates are the visits to the website in which the user exits the site only after accessing a single page. If you encounter a large number of bounce rates, it is a sign that something needs to be changed. A 25-75% bounce rate is considered a solid standard.



One more thing that one can observe with the SEO Reporting dashboard is the session length. It indicates users’ average time on a website and engaging with related CTAs.

SEO Keyword Dashboard

Keyword reporting is the element that is also included in the SEO reporting dashboard format. In the cases where clients need to review the specific matters that are related to the keyword density, ranking and distribution, the unique SEO keyword dashboards come into consideration. 


This is the dashboard that indicates the frequency of the website and ranking during online user searches. Websites should be getting increased revenue as long as certain keywords are used enough and distributed in patterns that don’t include keyword stuffing. 


This SEO keyword dashboard focuses on how a website’s SEO visibility operated over time. It is also dependent on increased or decreased content keyword usage. It also offers an insight into how the online business can improve an SEO strategy. It also helps one achieve better results across multiple search engines.


SEO ROI Dashboard

An SEO ROI dashboard or an SEO return on investment dashboard also serves as one of the most practical and useful options. It allows you and the client to observe how lucratively your business has been operating. Based on the results, you can decide what direction to take next.


The dashboard SEO goes into a more detailed report of the past investment and returns. It allows you to see all the well-calculated and worthwhile investments. Many people make use of the SEO audit services they are provided by the SEO agencies and they include an inspection of your website for finding problems that hold your site back in the organic search results. These types of services include the documentation of the found issues and the consultation throughput implementation.


How to Create an SEO dashboard?

Creating an SEO dashboard is very easy. However, it differs from one business to another. There are providers which offer several types of SEO dashboards that you can access by signing up for a free trial and also clicking a specific button.


If you are currently using Google Analytics, you can click on reports and go to customization. From there, you can go on dashboards. You can create a blank dashboard from complete scratch. Google Analytics starter dashboard already has some of the most commonly used widgets. The other platforms also operate in a similar manner.


No matter which platform you decide to work on, you will have both the default dashboard setting and the customizable option to work with. Once you get experienced in managing the SEO dashboard reports, you will find it easy to detect any type of business aspect of your business that needs a greater focus.


SEO Client Dashboard using Google data studio

If a digital marketer wants to elevate the experience for his clients and make the most out of their site SEO dashboard reports. The Google Data Studio can help them with their SEO dashboard report.


The Google Data Studio specializes in Data storytelling. It is a specific way to relay business and SEO information that allows several users to see the results of their previous endeavours. All the reports will be well documented in the SEO dashboard. They will also offer a clearer picture of the business visibility. The Google data studio can also be paired up with various data connectors. 


White label SEO dashboard

The white label SEO dashboards are some of the most used ones in the online business marketing world. Many companies that prefer to use the SEO dashboard data in the first place are marketing businesses. 


The key sections of an SEO reporting dashboard

  1. Organic traffic

Increasing organic traffic is the main goal of any search engine optimization strategy. One way you can ensure the client that their investment is paying off is by being able to show if the organic traffic is increasing or decreasing.


If a client’s website is not generating sufficient traffic, there could be a number of things an agency would need to improve. An SEO reporting dashboard should strictly be able to indicate how much traffic a website is getting from all the paid marketing.


  1. Keyword ranking

Ranking for the most relevant keywords is very important for the success of an SEO campaign. Any agency should be able to tell its clients how the rankings have improved or declined for the target keywords over a stipulated period of time.

If your client’s website is not ranking for the target keywords, they will not be getting any conversions from their SEO efforts.


  1. Core web vitals metrics

These are the metrics that measure a website’s user experience. These metrics are a part of Google’s overall page experience score. It is used alongside all the other ranking signals.

Below are the core three vitals metrics-

  • Largest contentful paint
  • First input delay
  • Cumulative layout shift

          A reporting dashboard should also show a comparison between your client’s website and the website of their competitors. It will give a very good indication of whether an agency needs to focus on improving certain elements of a website. Such elements are loading speed and mobile responsiveness. 


  1. Landing page conversions

 The conversions from SEO can come in various forms. It could range from purchases, newsletter signups and getting visitors into a marketing funnel.


You should know how many conversions a client’s website is getting. One should also be able to determine which landing pages have resulted in those conversions.


  1. Number of links gained and links lost.

The more links that a particular website has pointing back to it, the more authoritative it will be. It is very important to keep a count of the links gained and links lost.


By following all these techniques, one can master an SEO dashboard.



A well-rounded and versatile tool, SEO dashboards can be quite helpful for all types of organisations that rely on online advertising, SEO, and total internet revenue.


You can grow a business much better and faster than before by prioritising well-thought-out marketing tactics, keeping an eye on widget data regarding KPIs, and enhancing or reducing SEO trends. This will allow you to know exactly which locations to target as part of your improved campaigns.


By Travis Mann

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